BayJam – a summer afternoon!


Celebrating the Coromandel’s finest with markets, music, and food.
Whitianga will come alive on Sunday the 28th of January, with a variety of local music, artisanal food, and the charm of Mercury Bay cafes, bars & businesses.

BayJam comprises two musical stages in BayJam Lane (Taylors Mistake) featuring well-known, local performers, and a range of events around town and beyond.
The festival’s main stage running from 12 – 4pm will hold local favourite acts, Sarah Morcom, GRIM, Good Gracious Annie, Let’s go Descarrego and Rowdy’s Rose – all of which will leave you entertained.
Stage number two holds local busking talent, Poppy Carpenter, Fei Linn, Morels, Keey Freem. The Buskers stage is a place to relax, vibe and take in the afternoons sun.

Explore BayJam Lane with a selection of award-winning produce, local artists, divine food, remedial massage and a selection of tasty Coromandel food trucks including the popular Sugarfish.
There is a real community feel within BayJam Lane, with several community groups fundraising and raising awareness.

Take time to explore what Mercury Bay has on offer with a selection of businesses hosting amazing BayJam offers. From delicious dishes showcasing culinary skills to cocktails and live music, it’s time to soak in what Mercury Bay has to offer.

With multiple locations throughout Whitianga, there’s plenty of time to explore and celebrate the Coromandel’s finest.

Spend the day exploring some of the Coromandel’s finest. – download event map here.

Her is a sneak peak of the line up of an amazing day:

Musicians –

Busker’s stage – The Plaza Whitianga

Performing in order below:

Fabian Roberts
Keey Freem
Graeme Eady


BayJam Stage – BayJam Lane (Taylors Mistake)


Performer: Stage Time:
Sarah Morcom 12pm
Grim! 12:45pm
Rowdy’s Rose 1:30pm
Good Gracious Annie 2:15pm
Let’s go Descarrego! and friends 3pm


Featured in BayJam Lane – Taylors Mistake 12pm – 4pm:

  • Castle Rock
    Handcrafted Gluten-Free Chutneys and Dressings. Bringing you the essence of homemade goodness, just like Grandma used to make.
  • 309 Honey
    Raw, unpasteurised and coarse filtered local goodness.
  • Wolf & Phoenix
    Boutique massages, specialising in divinely relaxing & healing offerings using beautiful organic oils and waxes.
  • Emma Evangeline Art
    Passionate landscape painter and best-selling illustrator based in Whitianga.
  • Opito Bay Salt
    Multi award winning Genuine 100% natural solar evaporated Coromandel Sea Salt.
  • Well Stocked Deli
    A selection of tasty delights including J’Aimes Le Macarons, cheese and antipasto picnic boxes and a selection of refreshing cold drinks.
  • Lotta Love
    Plant based food and locally roasted coffee, Coffee Pinnacle.
  • The Caterers
    Traditional Cubano sandwiches alongside smoked meat sandwiches.
  • Mini Dutch Pancakes
    Poffertjes with maple, warm Nutella, cream , or fruit, or bacon & maple for a savoury option.
  • Mussel Fritters
    Whitianga’s famous Mussel Fritters, fundraising for the Whitianga Fire Brigade Sky Tower challenge.
  • Philippine Community
    Enjoy a selection of tasty Filipino Cuisine.
  • Sugarfish
    Serving up morsels of tasty goodness. Indulge in Smoked fish, pickled dill, fennel + crème fraiche Rewena toasts alongside, Aranchinis Korean Cauli bites w slaw.
  • Hawaiian Pineapple Hut
    Tasty pineapple delights including Ice Cream and smoothies.
  • Matilda the Time Travelling Fairy
    Face painting for young and old alongside temporary glitter tattoos. A selection of homemade crafts available – something to suit the child in all of us.
  • La Chandelle
    NZ made, bespoke luxurious candles. Bringing a touch of elegance and sophistication to any space.
  • Resinage
    Locally made timber and resin cheese boards and serving platters. Hand crafted from locally sourced Kauri and Rimu.
  • Ao Jewellery
    Our jewellery is made here in Whitianga, designed and crafted with inspiration from the ocean.
  • Delicious Dosa
    Dive into an authentic and delightful experience with Delicious Dosa.
  • St John Hato House
    Fundraising and community awareness with free blood pressure checks.


Venues around Mercury Bay, showcasing local food, talent and produce:

  • Hula
    Lunchtime sounds and specials.
  • Well Stocked Deli
    Pre-order lunch packs at the deli or come in & sample our range of amazing deli delights!
  • Whitianga Fines Wines & Spirits
    Indulge in tastings, specials, and samplings throughout the day.
  • Blue Ginger
    Asian Street Food as part of the Laneway Festival, featuring dumplings, Bao buns, BBQ Skewers and much more!
  • Mercury Bay Museum
    ‘Those where the days’ A fun-filled day of old-fashioned games, kauri gum polishing and a chance to make some butter. 10am – 4pm.
  • Mercury Bay Twin Cinema
    Finish off the day with a night at the movies! Epic entertainment to choose from: 15pm The Iron Claw,5.00pm Mean Girls, 7.00pm Poor Things, 7.30pm The Colour Purple.
  • Cooked
    All day live music with tasty food specials including Kingfish Ceviche. Alongside a delicious Cocktail menu.
  • Smitty’s
    Mussel Pot special – 1kg NZ Mussels in a creamy garlic and white wine sauce, with garlic ciabatta.
  • Monkey House
    The irrepressible and amazingly talented Keey Fremm has two shows 5pm start & 8pm start (door sales only) Tickets 1 for $10 or 3 for $20.
  • Whitianga Hotel
    Tasty lunch specials and live music in the evening.
  • Grace O Malley’s
    BayJam lunchtime specials! Come in and enjoy our hospitality.
  • Stoked
    Enjoy Mercury Bay’s stunning views while chilling to the sounds of Live music with Doc. Champagne & Oysters are a perfect accompaniment to a summer afternoon of fun!
  • The Coroglen Tavern
    Take a drive out to the Iconic Tavern and indulge in a icy cold beer and the famous Scallop Bacon Burger.


Final line up and location map to be announced!

For more info and announcements, head to – BayJam, A summer afternoon.

Join us in making this a day to remember, where the pulse of Coromandel’s vibrant spirit resonates through music, food, and community.

BayJam: Here’s where you want to be.

Do you have a local event coming up soon?